The Boy Scouts of America is one of the most recognized brand names in the world. The BSA’s brands represent dependability, leadership and trust. Our licensing partners leverage those qualities for increased market share, brand equity, and customer loyalty.
We offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License! Global magazine. Our iconic brand portrays adventure, independence, and blazing one’s own trail; traits valued by our 50 million living alumni and their families, and also important to today’s generation.
LICENSING PARTNER SPOTLIGHT
The Pinewood Derby® is an iconic staple of Scouting culture and heritage.
It’s also just a lot of fun. Revell, a leader in model and hobby kits, has developed an officially-licensed product line to give not just Scouts, but kids and kids-at-heart everywhere an opportunity to build a one-of-a-kind racecar. The kits include building materials as well as custom decals that kids love. And because it carries the official seal of the Boy Scouts of America, it appeals to everyone with an affinity to the BSA brand.
We currently work with 135 companies that license BSA trademarks, logos, and content to tap into the millions of loyal, energized consumers who have an affinity for the BSA’s brands. These licensees represent every industry from apparel to electronics to home decor. The BSA has also developed several sub-brands with proven licensing potential. These include:
LEARNING FOR LIFE
Learning for Life is a school-based program that makes academic learning fun and relevant to real-life situations in age-appropriate and grade-specific material.