Every person in Scouting learns the motto “Be Prepared.” And while that can mean a lot of things to a lot of people, ultimately the Boy Scouts of America prepares young people for life. We prepare them for life by creating opportunities for learning and growth that foster and strengthen self-confidence, ethics, respect for others, academic skills, and leadership abilities that stay with them their entire lives.

Parents appreciate this. Kids love it.

And brands have an opportunity to be a part of it.


The number of Scouts, alumni and their families is impressive.
But more notable are the lives these people lead. Whether it’s serving the nation in a time of crisis, or helping an injured hiker along her way, Scouts can be found doing their “Good Turn Daily” in all walks of life.


Our brand and our programs are built on four pillars:


Youth or adults. Boys or girls. Shy or adventurous.
There’s a Scouting home for everyone, with room for growth and advancement throughout the organization. Scouting is delivered through four core programs and two additional educational programs.

Additional BSA Brands


A product of numerous national, regional and local partnerships, Learning for Life serves to augment school education programs from pre-K to 12th grade, incorporating a focus on character development while addressing today’s issues. There are currently 418,000 youth enrolled in Learning for Life programs.

Scouting tackles the key issues youth and families face today.
Childhood obesity, bullying, unemployment, urban decay: These are issues that define the 21st century for American youth, and they’re issues that your customers care about too. Consumers expect businesses large and small to be a part of the solution, and a partnership with the BSA is a powerful way to get there.

Research shows that Scouting is extremely effective at addressing these issues. Our approach is simple but effective: Give kids the opportunity to serve their communities, experience new things, step out of their comfort zone, and develop leadership skills. We’ve had more than 100 years to refine our approach and we’ve seen the results of the program in the lives of more than 115 million youth who have been a part of Scouting.

Be Seen by Millions of Families

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