8 September, 2014

How Three Brands Learned to Talk to America’s Youth

The Boy Scouts of America is synonymous with building character, confidence and camaraderie—and more recently, digital savvy. Rather than bristling at the march of progress over tradition, the 104-year old organization has embraced its role developing the character and values of millions of young, connected digital natives. At official gathering places such as the Philmont […]


25 August, 2014

A Merit Badge for Brands: The Boy Scouts of America Embraces Event and Experiential Opportunities

Imagine a brand activation at an event attended by a high-energy crowd of 50,000-plus in your target demographic. Or becoming part of the experience of more than a million involved and engaged people who want to learn about what you have to offer in a positive, meaningful way. That’s what the Boy Scouts of America […]


10 July, 2014

Boy Scouts of America Announce Multi-year Partnership with Jack Link’s®

The Boy Scouts of America and Jack Link’s® have teamed up on a multiyear partnership that will make Jack Link’s “The Official Protein Snack of the Boy Scouts of America” and the organization’s four national high-adventure bases. The agreement will put many of Jack Link’s popular beef, pork, and turkey jerky products onto the shelves […]