The Boy Scouts of America works with millions of parents and adult mentors to teach kids the skills they need to succeed in life. Through a number of innovative programs tailored to the unique needs of today’s youth, Scouting fosters career exploration, community engagement, and character development.

Scouting programs are an opportunity for your brand to take a hands-on approach to customer engagement while having a positive, meaningful impact on America’s youth. We offer 135 “Merit Badges” that teach Scouts about sports, crafts, science, trades, business, and future careers. Our STEM initiatives (Science, Technology, Engineering and Mathematics) expose youth to 21st century skills and competencies.

Our humanitarian programs teach Scouts the importance of doing “a good turn daily,” the Scout Slogan. And our “All Markets” strategy ensures that Scouting reaches underserved and minority populations. Brands have an opportunity to be involved at every level of these programs, providing the expertise, educational materials, and products that provide Scouts a once-in-a-lifetime learning experience while building brand awareness and customer loyalty.


Partner Spotlight

Lowe's National Eagle Scout Project Impact Grant

Earning the rank of Eagle Scout takes dedication, hard work, and leadership. Each Eagle Scout completes a large-scale service project that can entail hundreds of man hours and require an extensive list of supplies. Lowe’s saw an opportunity for alignment with its Charitable and Educational Foundation and created the Lowe's National Eagle Scout Project Impact Grant, giving thousands of $100 grants toward Eagle Scout projects across the country.

The program puts Lowe’s in the center of these projects while helping Scouts improve their communities and learn life skills in leadership and service.

Merit Badges

More than just a patch, Merit Badges are a critical means of advancement through the Scouting ranks. To reach Scouting’s highest rank, Eagle Scout, a young man needs to earn at least 21 different Merit Badges (and many Scouts earn more than that).

These badges cover skills from first aid to cooking to personal fitness. In 2013 alone, Scouts earned more than 2.1 million merit badges covering 135 subjects. And we’re always adding new badges to teach kids relevant skills while capturing their imaginations. Recently added Merit Badges include Game Design, Programming, Sustainability, and Search and Rescue. Our partners have an unprecedented opportunity to build their brand and sponsor specific Merit Badges by providing content, expertise and educational resources.

Career Exploration

“Career readiness” has recently become a buzzword, but for decades it has been a central focus of the Boy Scouts of America. Our programs train youth in STEM, leadership and trade skills, preparing them for any career path they may choose.


The Boy Scouts of America's NOVA Awards program incorporates learning with fun activities related to science, technology, engineering and mathematics for Cub Scouts, Boy Scouts, and Venturers. The requirements and activities for earning these awards are touch points for STEM-related fields and show how science, technology, engineering and mathematics apply to everyday living and the world around them.


The Exploring program is a career education program that serves over 100,000 young men and women who are at least 14 (and have completed 8th grade) and not yet 21 years old. The five areas of emphasis are career, leadership, life skills, citizenship and character.


Learning comes from doing. When exciting and meaningful hands-on activities are offered, education happens, especially in the outdoors, where boys learn skills that make them more self-reliant. And after the badges are earned, Scouts continue to be placed in practical situations that build retention through repeated use of these skills.


Over 500,000 Youth participate in the BSA’s Learning For Life classroom groups throughout the country, developing academic, social, ethical, and character development skills.

Humanitarian Programs

Service is a key component of Scouting. Our service and humanitarian programs teach youth the importance of setting aside their own needs to improve their communities, nation, and the world.


Scouting for Food is the largest one-day food drive sponsored by the Boy Scouts of America. Started in 1985 in the St. Louis area, Scouting for Food has expanded to Scouts across the country. More than 47 million food items have been collected for those in need since 1985.


In 2013, Scouts conducted more than 17 million hours of community service, with an economic impact of more than $377 million. Service projects are coordinated around the country at both a local and national level, and many of these projects are organized and lead entirely by our youth.


Messengers of Peace is a global Scouting initiative whereby millions of Scouts in 220 countries work for peace by solving conflicts in their schools, building links between divided communities, teaching their peers about health and wellness, and repairing environmental damage. Scouts can then share their service hours on an interactive map and see where other youth around the world are making an impact.


Scouting is for families and youth from all walks of life and all different circumstances. We’ve developed several strategies to help us deliver our programs to underserved markets.


As the United States becomes more racially and ethnically diverse, the BSA is pursuing a comprehensive strategy to ensure that our membership better reflects the country’s demographic makeup. The All Markets Strategy focuses on attracting Hispanic, Asian, and African American families to the Cub Scout program. More than an initiative or an emphasis, our All Markets Strategy is an organization-wide effort to develop the infrastructure, tools, and talent we need to excel.


BSA programs for Scouts with disabilities help local volunteers instill in their youth an awareness of people with disabilities and encourage the inclusion of Scouts with disabilities and special needs in all branches of Scouting.


Through programs such as the Personal Fitness merit badge and SCOUTStrong, the BSA has made promoting healthy living a high priority for the entire organization, seeking to make sure Scouts and all young people are healthy in mind, body, and spirit.


Times change and needs change, and the BSA constantly seeks ways to make our existing programs better. We do this through collecting and evaluating data and feedback from parents, youth, alumni, our partners and the general public.


Updating existing programs ensures that they stay relevant to current Scouts and appeal to potential Scouts. The BSA’s Design and Development Department creates innovative new programs and merit badges based on research and surveys of youth and parents. Feedback from previous Youth Interest surveys has been used to develop recent merit badges including: Robotics, Chess, Welding, Kayaking and Search and Rescue.


It’s not enough to simply have youth enroll in our programs. In order to have the greatest impact on our Scouts, we are continuously finding ways to encourage greater participation and advancement of all youth in our programs.


Over 1 million Scouts attended Scout camps in 2013. Improving the camp experience means taking a time-honored experience and making sure it can accommodate the ever-changing needs of Scouts.

Contact Us

Are you interested in exploring a partnership with the Boy Scouts of America? We’d love to hear from you.