The Boy Scouts of America is one of the most recognized brand names in the world. The BSA’s brands represent dependability, leadership and trust. Our licensing partners leverage those qualities for increased market share, brand equity, and customer loyalty.
We offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License! Global magazine. Our iconic brand portrays adventure, independence, and blazing one’s own trail; traits valued by our 50 million living alumni and their families, and also important to today’s generation.
Licensing Partner Spotlight
The Pinewood Derby® is an iconic staple of Scouting culture and heritage.
It’s also just a lot of fun. Revell, a leader in model and hobby kits, has developed an officially-licensed product line to give not just Scouts, but kids and kids-at-heart everywhere an opportunity to build a one-of-a-kind racecar. The kits include building materials as well as custom decals that kids love. And because it carries the official seal of the Boy Scouts of America, it appeals to everyone with an affinity to the BSA brand.
We currently work with 135 companies that license BSA trademarks, logos, and content to tap into the millions of loyal, energized consumers who have an affinity for the BSA’s brands. These licensees represent every industry from apparel to electronics to home decor. The BSA has also developed several sub-brands with proven licensing potential. These include:
BE PREPARED® (NEW)
The Boy Scout Motto, “Be Prepared”, has been used to teach millions of Scouts the importance of being ready to do your duty at all times. The recently developed Be Prepared® licensed product line offers licensed products to help consumers be ready for any situation they may encounter. The line currently includes such items as first aid kits, insect repellents, survival guides, granola bars, and more. The target markets for the Be Prepared® brand include first-timers (those new to camping and outdoor activities), outdoor novices, family campers, and readiness rookies. Consumers of these products are likely to be adventurous, outdoor oriented, and safety and health conscience.
The Kid Skills brand was introduced to excite and help develop various skill building in youth through reading, electronics, handicrafts, games, and educational tools leveraging selected BSA content redeveloped for and applied to the consumer market. Targeted to those who want to experience hands on learning, Kid Skills™ licensed products offers a unique opportunity to develop and create learning items for youth in an underserved market. The KidSkills™ target market is youth, age 6-9.
For more than 50 years, Cub Scouts and their parents have worked side-by-side to craft a gravity-based racer from a 7-inch block of wood. Since the first Pinewood Derby race in 1953, over 40 million Scouts and their parents have invested many happy hours carving, sanding, painting, polishing and perfecting their cars for the big race each year, making the Pinewood Derby one of the most memorable childhood experiences of today’s adult male. The Pinewood Derby® target market is youth, age 5-10.
Wilderness Explorers is focused on introducing pre-school age boys to the outdoors in a play-oriented manner. Licensed products to encourage age appropriate learning and exploration of the outdoors offer a differentiated opportunity for licensees with a brand well known for being one of America’s leading “outdoor educators” for boys. The Wilderness Explorers™ target market is boys, age 3-5.
Developed to address the growing maker movement and increased youth interest in robotics, robouniversity™ provides opportunities for hands-on licensed products to help teach basic principles of science, technology, engineering, and mathematics (STEM). The robouniversity™ target market is youth, age 10-15.
Cub Scouts“Do your best, have fun doing it.” Cub Scouts is the Scouting program for boys in first through fifth grade.
Boy ScoutsThis is the traditional Scouting experience for young men in fifth grade through high school. Service. Adventure. Learning. Leadership.
Varsity ScoutsVarsity Scouting is an exciting program for older boys (age 14-18), where adventure and sports activities take a greater role.
Venturing“Get out there. Have fun. Be who you were meant to be.” Our newest brand, Venturing, is a coed program for young men and women age 14-21.
Sea ScoutsSea Scouting teaches young men and women boating and sailing skills while learning about maritime heritage.
ExploringExploring is a career development program open to middle school and high school students.
Learning for LifeLearning for Life is a school-based program that makes academic learning fun and relevant to real-life situations in age-appropriate and grade-specific material.
The SummitThe Summit is a high-octane summer camp where Scouts conquer their fears, explore new activities, and discover what they’re made of through action sports.
PhilmontPhilmont is a 137,000 acre Scout reserve in the mountains of New Mexico where Scouts experience backcountry camping and hiking.
At Northern Tier, Scouts explore pristine wilderness by canoe in the summer and by dog sled and snowshoe in the winter.
Florida Sea Base
At Florida Sea Base, Scouts learn sailing, scuba diving, kayaking, and sea fishing while exploring the Florida Keys and the Bahamas.
Order of the ArrowOrder of the Arrow is the youth-led, national honor society of the Boy Scouts of America.
Boys’ LifeWith over 4 million readers, Boys' Life is the premiere magazine for kids, tweens, and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides.
Eagles’ Call is the official magazine of the National Eagle Scout Association, sharing news and stories about those who have earned Scouting’s highest rank.
Scouting is the sacred guide and trusted source to “All-Things-Scouting” for over 3 million leaders, parents, and volunteers of the Boy Scouts of America.