BSA Brand

Be Prepared

Every person in Scouting learns the motto “Be Prepared”. And while that can mean a lot of things to a lot of people, ultimately the Boy Scouts of America prepares young people for life. We prepare them for life by creating opportunities for learning and growth that foster and strengthen self-confidence, ethics, respect for others, academic skills, and leadership abilities that stay with them their entire lives.

Parents appreciate this. Kids love it.
And brands have an opportunity to be a part of it.

Our brand and our programs are built on four pillars:

Service, Adventure, Learning and Leadership.

  • Service

    Scouting prepares youth for a life of

    service by teaching them to improve their communities and the lives of others.

  • Adventure

    Scouting prepares youth for a life of

    adventure by encouraging them to abandon sedentary lifestyle, live healthier, and enjoy the great outdoors.

  • Learning

    Scouting prepares youth for a life of

    learning by mentoring them to set goals and work to reach them one step at a time.

  • Leadership

    Scouting prepares youth for a life of

    leadership, by giving young people the skills to take responsibility and teach by example.

Scouts are everywhere.

The number of Scouts, alumni and their families is impressive.
But more notable are the lives these people lead. Whether it’s serving the nation in a time of crisis, or helping an injured hiker along her way, Scouts can be found “doing good” in all walks of life.

Our Brands

Youth or adults. Boys or girls. Shy or adventurous.
There’s a Scouting home for everyone, with room for growth and advancement throughout the organization. Scouting is delivered through four core programs and two additional educational programs.


Cub Scouts

Cub Scouts is the foundation of our organization. And while it is designed for boys in first through fifth grades, this group really involves the whole family as parents pitch in to plan and deliver activities. Cub Scouts is intentionally kept light, affirmative and fun-focused. There are currently 1.4 million Cub Scouts and 395,000 adult volunteers in the United States.

Boy Scouts

Boy Scouts

This is the traditional Scouting experience for young men in fifth grade through high school. Service, community engagement and leadership development become increasingly important parts of the program as youth lead their own activities and work their way toward earning Scouting’s highest rank, Eagle. There are currently 888,000 Boy Scouts and 485,000 adult volunteers in the United States.



Our newest brand, Venturing, is a coed program with a tagline that defines its goals: “Get out there. Have fun. Be who you were meant to be.” This program for young men and women age 14-21 focuses on broadening horizons and developing leadership. There are currently 192,000 Venturers and 58,000 adult volunteers in the United States.

Sea Scouts

Sea Scouts

Sea Scouting teaches young men and women boating skills and knowledge of our maritime heritage. Youth learn navigation, safety, and teamwork.

Additional BSA Brands...


Exploring is open to middle school and high school students and focuses on career development. Exploring is designed to enhance confidence, leadership, group-cohesion and collaboration skills. There are currently 114,000 youth enrolled in Exploring programs.

Learning for life

A product of numerous national, regional and local partnerships, Learning for Life serves to augment school education programs from pre-K to 12th grade, incorporating a focus on character development while addressing today’s issues. There are currently 418,000 youth enrolled in Learning for Life programs.

Areas of Focus

Scouting tackles the key issues youth and families face today.
Childhood obesity, bullying, unemployment, urban decay; These are issues that will define the 21st century for American youth, and they’re issues that your customers care about too. Consumers expect businesses large and small to be a part of the solution, and a partnership with the BSA is a powerful way to get there.

Research shows that Scouting is extremely effective at addressing these issues. Our approach is simple but effective: Give kids the opportunity to serve their communities, experience new things, step out of their comfort zone and develop leadership skills. We’ve had over 100 years to refine our approach and we’ve seen the results of the program in the lives of over 115 million youth who have been a part of Scouting.


Scouting is a youth-led activity. While parents and adult volunteers certainly provide guidance and mentoring, most of our activities are planned and carried out by the youth. This gives kids an opportunity to stretch, grow and take risks in a supportive environment, uncovering leadership abilities they never knew they had.

Youth Health
and Wellness

Scouts learn to challenge themselves both physically and mentally while also keeping an eye out for each other. Our programs, activities and curriculum address sensitive issues like childhood obesity, mental health, bullying and teen suicide in ways that engage kids and gives them the skills and support systems needed for a happy and healthy life.


Sustainability goes hand-in-hand with being a good Scout. Scouts learn to respect and appreciate the great outdoors from an early age. As demand for the earth’s resources increases, so does Scouting’s commitment to teach our youth best practices in conservation, environmental impact, and the wise use of natural resources. Our recent efforts include the introduction of the Sustainability Merit Badge (in addition to the Environmental Science Merit Badge) and the creation of the BSA Sustainability Summit, a four-day sustainability conference for Scouts, business leaders, and our corporate partners.

Under-Served Communities

Scouting builds leadership and character in kids from all walks of life, from the suburbs to the inner-city, regardless of race, ethnicity, or income. In recent years we’ve put a renewed emphasis on serving minority and urban communities in particular, with catered programs that speak to specific
needs and circumstances.


Scouting enhances economic mobility by encouraging youth to explore career paths that meet their skills, interests and circumstances. Our programs introduce kids to an array of career opportunities at an early age so they are better prepared to pursue further training and education after
they leave our programs.


Scouting reinforces much of what kids learn in school and encourages them to thoughtfully pursue their own education. Additionally, our programs give kids hands-on experience developing skills in science, technology, engineering and math (STEM). Our STEM initiatives prepare kids for 21st century careers, regardless of their chosen field of study.

Contact Us

Are you interested in exploring a partnership with the Boy Scouts of America? We’d love to hear from you.